Email marketing and why you should be doing it

If you are in anyway like me, I am sure you get 10’s if not 100’s of emails sent to you each day by companies promoting their services or special deals. I’m sure the majority of the time you just click delete and never even look at them, but I can bet there are often times you act upon one of these emails and either open it, or better still buy something it is promoting. Welcome to the world of email marketing.

Email marketing allows businesses to direct market to their existing and potential customers. The advertising effect is immediate and easily measured making it a great source of income and brand awareness for companies around the world. Some great uses for email marketing include:

  • general news and updates
  • special offers
  • special events
  • new products or sales and promotions
  • feedback or surveys

Email Marketing Software

There are many solutions out there when it comes to email marketing software. Many companies have been around for decades now, and offer great service and support and make sending email campaigns very easy. There are many free plans on offer, so you can test out different companies before you import all your contacts and start making templates. Here are some brands to look out for:

  • Aweber
  • Mailchimp
  • ConstantContact
  • Campaign Monitor
  • SendinBlue
  • GetResponse
  • ActiveCampaign

Choosing which email marketing software to use can you a difficult process. The majority all have great features to make creating templates and managing contacts a breeze. If you are looking for reviews and comparisons on the best email marketing software then jump over to the Australian email marketing software reviews page for information

Do’s and dont’s of email marketing

There are some basic principles you should following when engaging in email marketing for your business. These simple steps will increase the effectiveness of your email campaigns and hopefully increase business and awareness of the product or service you are promoting.

  • make sure you have permission to use the email addresses you have collected
  • don’t send people too many emails too often – it will scare them away
  • create a catchy subject line
  • dont cram too much content into the email, use short extracts and link back to full articles on your website.
  • ensure you have the option for users to ubsubscribe
  • include photos
  • ensure the emails look good in todays email clients